ALS takes everything you have.

Many know it as Lou Gehrig’s disease. ALS, or amyotrophic lateral sclerosis, is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. There is no cure for ALS yet.

A friend of our agency was diagnosed with ALS. Within 3 years it took his last breathe. We helped the ALS Association Northern Ohio Chapter by hosting a silent auction fundraiser at our agency. Over 50 of our partner artists from the advertising industry donated artwork to auction. We also created posters, printed materials and public relations to help educate, raise awareness and drive donations.

THE RESULT: The auction raised over ten thousand dollars to help families with equipment and support. The poster and printed materials gave the local chapter materials at planned events and activities, helping build awareness to drive donations.

Fund Raiser and Silent Auction Event | Poster | Event support elements

Client: ALS Association Northern Ohio Chapter

Project: Awareness and fund raising campaign

ALS_OOH

90

minutes on average before another person will be diagnosed with ALS

9

out of 10 cases occur without any known family history

20

percent more common in men than women

2

to 5 year average life expentancy

Most die from respiratory failure

0

known risk factors in most cases

Science cannot explain how the illness begins in the body

60

to 69 average age when most are commonly affected

1.2

million videos were shared on Facebook of people taking the ALS Ice Bucket Challenge

36

The age of Lou Gehrig when diagnosed

He only lived 3 more years

ALS takes everything you have. It will take everything we have to fight it.

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