Does Zero mean nothing?

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Zero means a lot

Dow has aspirations of attaining net zero as the standard in home building. A net zero home means being comfortable, saving on energy, and adds more value to a home. This program introduced the idea to a group of premium builders that “Zero doesn’t mean nothing, Zero means a lot”. It means a lot to the dealer, the builder, the homeowner and to the world.

The program helps position Dow as a leader that understands the responsibility it has in the building industry, and to the world. The premier builder target segment matches nicely to a consumer market with other green, sustainable interests.

Client: Dow Building Products
Project: Program introduction

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