Creative DirectorArt DirectorBrand DesignerIdea GeneratorMentor Designing the type of moves that connect brands with people. Q+A ME INTERVIEWING ME with MY MOST ASKED QUESTIONS I currently live in Virginia after spending most of my life in Ohio, where I played, went to college and later founded an agency called Mitchell

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No Guilt Leave it to the professionals. This campaign is about helping people feel less guilty about entering their parents into a senior living community. Each and every one of us has a profession, but few are trained to be proper caregivers for aging parents. Commonwealth is the right place

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At the center of everything brand The ultimate goal of a brand identity is to capture your brand in one powerful design. It represents your vision, sets you apart from competitors, and is the memorable and compelling fingerprint for customers, employees, and shareholders. Its unique design and characteristics belong to

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Happiness can’t wait This unique behavioral and mental healthcare network gives greater access to care by making intervention faster. By making appointments easier to schedule. By fully leveraging telehealth technology. By breaking down the physical and emotional barriers that prevent children and their families from getting care. And by helping

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Client: AccusprayProject: Product positioning and launch Accuspray was looking to reimagine how they could take a traditionally commercial product to market with consumer retailers. The name “Isaac” was a perfect fit for their HVLP Gravity Spray Gun. And everything else just fell into place. Name | Identity | Packaging |

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An interesting twist to everyday An upscale casual restaurant serving familiar food with a surprisingly unique taste experience – accomplished through interesting pairings of ingredients like New Zealand grass-fed black angus beef ground in-house with brisket or chicken guacamole paired with herb mayo, jalepenos and cheddar. Their brand was misunderstood

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“Great looking” and durable” aren’t always synonymous with designer upholstery fabrics in the hospitality industry. We created a bold and irresistible direct marketing initiative called “Stomp”, which invited recipients to test this high fashion high performance fabric for themselves. With a directive to “place foot here, stomp down hard” on

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Not all girls recognize their potential.Not all girls recognize their potential.But what if they could.Not all girls find their voices.Not all girls find their voices.But what if they could.Not all girls see a path to college.Not all girls see a path to college.But what if they could.Not all girls see

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We put you in the right light For over 130 years, they had been known for their proprietary marine, exterior shade and casual furniture fabric. A new interior window fashion line provided an opportunity to establish themselves with a new category and target audience, while giving their current dealer/retailers an

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Does zero mean nothing. No, zero means a lot. Dow has aspirations of net zero being the standard in home building. A net zero home means being comfortable, saving on energy, and adding more value to a home. This program targeted a group of premium builders and demonstrated the benefits

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For the first time in modern history, our children’s life expectancy could be lower than our own Our children could be facing the first sustained drop in life expectancy in the modern era, if they don’t trim their waistlines. Research points out that because of obesity, the children of today

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Now it feels like home Choosing a light fixture is often an afterthought when compared to other home furnishings. So we created a campaign that brought to life the importance light plays in our daily lives at home. The campaign is built around funny, serious and a few not so

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PEOPLE LOVE SHADE Trivantage is an international supplier of specialty fabrics and hardware used in the manufacture of awnings, structures, signs, casual furniture, tents, umbrellas, marine products (interior, tops and covers) for residential, commercial and architectural applications. Trivantage was offering a full line of retractable and stationary awning products to

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Where to go. Now. A brand audit was conducted and assessed the hospital’s marketing efforts as stand-alone initiatives with unconnected messages. Our first step was integrating them as part of a greater, lifelong brand promise between the hospital and the community. This new brand message became “Where to go. Now.”

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