Does zero mean nothing. No, zero means a lot.

Dow has aspirations of net zero being the standard in home building. A net zero home means being comfortable, saving on energy, and adding more value to a home. This program targeted a group of premium builders and demonstrated the benefits of a net zero home to the dealer, the builder, the homeowner and to the world.

The program helps position Dow and their insulation products as a leader that understands the responsibility it has in the building industry, and to the world.


Client: Dow Building Products
Project: Program Introduction

Video | Print | Digital | Point of sale

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Print and digital demonstrate the advantages of a net zero home.

Simple displays around thermastats and made of actual insulation board reinforce the message in model homes, home shows, or anywhere there’s a potential customer .